Storefront Mastery. Do-It-Yourself Storefront Design Kit For Entrepreneurs Who Value Beauty. Version 3.0

There are two types of small business owner. You have come here, which means you are the curious kind. 

In my experience, curiosity, gratitude and the willingness to learn new ways of doing business are sure factors of success. Especially now, when the challenges that small businesses face are great:

+ Amazon and other online retailers gained an overwhelming share of the total retail sales during the first few weeks of the pandemic, and that trend is increasing still

+ About 75% of shopping malls might close in the next few years and shoppers are looking for alternatives in an uncertain world

+ Large chain stores get subsidies and tax breaks that affect the ability of small businesses to offer discounts and promotions

This may not be for you, but if you own a Small business, you need to figure out a way to keep your doors open. Main Streets, Downtowns, BIDs and other local organizations are scrambling to find a way to keep their businesses running. 

We are entering an unprecedented age in which the normal functioning of small businesses’ physical storefronts could be disrupted at any time.

The good news is that small businesses have the ability and agility to seek opportunities, rethink design, product and offer, and become better versions of themselves on the face of adversity. 

To capitalize on this incredible opportunity I have developed the Storefront Mastery system as a 3-step, easy to implement process to help small business owners create epic in-store experiences, create new services for the products they already sell and offer new products packaging services they already provide.

All with the aim of keeping customers coming through the door and the cash register ringing.

I have simplified the complicated, expensive and lengthy process of reassessing your position and translating your vision into design, product and experience, and packaged it all in a simple $49 package that any small business owner can implement without help.

Much of the process of creating a new business is learning about the market, the industry and developing skills and strengths that help owners manage and grow their companies. They are in a unique spot: all they need is the appropriate toolkit to create a successful offer that attracts more visitors and paying customers.

After working with many small business owners who have tremendous passion for what they do and find delight in serving their customers, I found that a big challenge is to translate all that passion and will into a successful store design or creative new product offerings that engage, attract and become assets that help improve sales and revenue.

This is how the Storefront Mastery playbook was developed. By combining the experience of founding a small, independent business and retooling when external conditions went sideways, and of advising cities, local organizations and small business on how to create great places by listening to small business owners, this new playbook was born, 

It takes all that combined knowledge and adds a few exercises to help small business owners to create unforgettable storefronts that make them money. It is the tool I use with my clients to make sure their story, concept and design are playing to their advantage. 

Creating a great new storefront can be expensive if you hire professional design advice. The same thing with creative advice to develop new products. Now you can have the tools to unlock your creativity without the consulting fees.